Zombify Yourself

ZOMBIFIED

BEFORE

AFTER

                                     

Pathfinder Indesign Logo

Indesign Logo

When I started creating my logo I looked at all my options and I really wanted to do something with stars, but I struggled to find a way to put them together in a creative way. So, then I created a rectangle and a couple circles and played around with their placement and finally came up with the placement of the shapes as shown above. I change the size of the circles and placed them in each corner of the rectangle, then I added three of the four circles to the rectangle to create a new shape using the add tool on the pathfinder toolbar, and then I used the exclude overlap tool for the last circle to change up the shape of the whole logo. Lastly, I used my favorite color pink to fill it and complimented it with a bright yellow thin-thin stroke.

Brochure Color Scheme

Brochure Color Scheme

 

So for my brochure color scheme, I chose to do an HPU signature purple since the brochure is about the HPU Passport. The other colors I chose based on my personal preference because I thought the mint green and bright pink complemented the purple well.

Adjustment Layers

Adjustment Layers

Before:                                                                                               After:

                                                        

For adjustment layer 1, I adjusted the levels to 24, 1.00, 215 which made the picture have more highlights than shadows, therefore giving the picture more contrast. Along with that, I adjusted the black/white based on the colors in the photo which either made them lighter or darker, so my final numbers were red=22, yellow=115, green=132, cyan=54 and I didn't adjust the blue or magenta because it did not make a significant difference to the picture.

                                                          












For adjustment layer 2, I lowered the level of the curve, there for making the have darker shadows and brighter highlights. Then when I did option-click it made a copy of the curves in another layer.




                                                         

            









For adjustment layer 3, I adjusted the vibrance to +55 which increased the intensity of the more muted colors such as the bricks, and then I adjusted the saturation to +29 which increased the vividness of the colors in the picture. The greens, blues and reds were equally boosted.